Our Story

360ag was created because finding the right crop protection product shouldn’t mean reading through labels and authorisation documents to get the detail you need.

We were building a crop protection planning tool and went looking for reliable authorisation data. We found that the details that really matter (restrictions, timings, conditions of use) were often written into long passages of text, making it difficult to see the detail of what restrictions applied to each product.

We realised that agronomists, distributors and buying groups work through that same text every day, just to check whether a product will do the job so we decided to build Know. It makes it easy to check restrictions on a product you are using, or find the right alternative if the product you planned to use isn’t available.

Agronomists can search by active ingredient, application timing, product type or resistance group to find the right product for the farmer’s needs. Distributors and buying groups can save time and serve customers better, knowing when a customer asks for something that isn’t in stock they can confidently recommend an alternative that meets the same requirements.

We cover both GB and Northern Ireland, including authorisations, parallel permits, EAMUs and adjuvant approvals. We check for new HSE publications several times a day, so you can be confident what you’re seeing is right up to date.

Our independence

We check authorisation documents published by the HSE and tell you what we find. That’s it. 360ag is completely independent, and nobody that produces or distributes products has any control over what we do. Advertising on our site helps us keep costs for users as low as possible, but advertisements are kept separate from the search results. We don’t offer advertisers or anyone else the opportunity to change how the information is presented.

Meet the Team

Ben founded 360ag to help software teams build powerful crop protection audit tools for British farmers. When he realised how useful the same information would be to farmers, agronomists and the supply chain, we created Know, so that everyone else could benefit too.

Ben Gillingham

Managing Director

Ben Gillingham

Ben has 18 years Agri-Tech experience, including managing well known UK precision farming brand IPF.

He understands the practical challenges faced by farmers and agronomists, and specialises in coming up with simple technical solutions to make life easier for users.

Ben has built and managed strategic commercial partnerships with several of the major players in UK agriculture, and has a deep understanding of the market dynamics of independent advice and input supply.

Get in touch

Questions about Know, Pro or our data? Email us and we’ll get back to you.

Email us

hello@360ag.io