Peter and Ben first collaborated in the IoT sector, building dashboards and APIs for connected climate sensors. We bonded over a shared philosophy: data should be clean, accessible, and actionable.

​

Some time later, when working on a Farm Management System, we hit a wall. We needed to create a crop protection planning tool with automated compliance auditing. Like everyone else, we looked to the historic industry standard for the data.

​​

The problem was immediate. The data was recorded in a way that relied heavily on narrative text to explain complex restrictions. As developers, we knew the truth: you cannot programmatically validate legality against a paragraph of text. You need structured, boolean logic.

​

We realised that if we couldn't build our FMS with the existing data, neither could anyone else. We pivoted. Leveraging advanced AI to parse and structure authorisation documents, we built a proprietary engine that turns regulatory noise into clean JSON.

​

We realised we hadn't just solved our own problem; we had solved the industry's data bottleneck. 360ag was born to provide the infrastructure we wished we had from day one.