Our Story
360ag was born from a simple philosophy: data should be clean, accessible, and actionable.
When our founding team was building a Farm Management System, we needed to create a crop protection planning tool with automated compliance auditing. Like everyone else, we looked to the historic industry standard for the data.
The problem was immediate. The data was recorded in a way that relied heavily on narrative text to explain complex restrictions. As any developer knows, you cannot programmatically validate legality against a paragraph of text. You need structured, boolean logic.
We realised that if it was this hard to build our FMS with the existing data, it was the same for everyone else. We pivoted. Leveraging advanced AI to parse and structure authorisation documents, we built a proprietary engine that turns regulatory noise into clean JSON.
We realised we hadn't just solved our own problem; we had solved the industry's data bottleneck. 360ag was born to provide the infrastructure we wished we had from day one.
Meet the Team
Ben founded 360ag to help software teams build powerful crop protection audit tools for British farmers.
Managing Director
Ben Gillingham
Ben has 18 years Agri-Tech experience, including managing well known UK precision farming brand IPF.
He understands the practical challenges faced by farmers and agronomists, and specialises in coming up with simple technical solutions to make life easier for users.
Ben has built and managed strategic commercial partnerships with several of the major players in UK agriculture, and has a deep understanding of the market dynamics of independent advice and input supply